Well, you don't have to be clairvoyant on the day after Thanksgiving if you're in the news business. The following will occur on almost every newscast in America.
-Cold open will include video of store doors opening and shoppers making a mad dash inside.
-Reporter will open package with same video.
-Reporter voiceover will begin with, "And they're off..."
-Package will include sound bite of shopper explaining why he/she got up so early
So here's a simple challenge. Come up with something different. A lead story on something other than shopping would be nice. If you have to do the shopping story, a different point of view might help.
Just don't give the viewers the same thing they get every year.
Hey, it's sweeps. Get creative.
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