Well, if you're covering a story that no one else covers... because it has no news value. Technically, it is an exclusive, but really...
Too many stations are using the exclusive label on a casual basis. Years ago it was reserved for the biggest scoops of the year. Now it seems any story that no one else bothers to cover is suddenly, "A story you'll see ONLY on channel whatever."
Oh, please.
If you're a producer, and you do this on a regular basis, you're basically crying wolf to the viewer. An exclusive should make the viewer stop and pay close attention. That's not going to happen if you have one every day.
No comments:
Post a Comment