86 must be the magic number this summer. My last client to move jumped 86 markets. Then another one moved this week... 86 market jump. "Get Smart" opens this week... and Maxwell Smart is... Agent 86. Hmmmm.
Anyway, coincidence aside, I wanted to give a shout out to reporter Sally Showman, who jumps from Idaho Falls, Idaho to KXLY in Spokane, Washington. In doing so, Sally moves back to her home state... something most of us wish for but few achieve.
Sally's tape wandered in a few months ago, and I was honestly blown away by her talent. Her nature stories were so good I stopped the tape and made my wife (who loves that stuff) watch them... and she was riveted. But her tape simply needed to be rearranged, as she didn't really have her best stuff up front. Sally is an old-fashioned storyteller, one who uses all the elements (pictures, sound, and fabulous copy) to put great packages together. Hew new station will soon discover it hired a real gem.
Funny thing about Sally, though... she was shooting too low marketwise in sending out tapes. It's a problem many young people have. For some reason you've had it drummed into your head that you can only move so many markets, or have to send tapes within a certain market range, or that markets in the top fifty reside in some magical place that requires a ton of experience. One more time, and I'll shoot you with the clue gun if you don't listen... you have nothing to lose by taking a shot. Any market, anywhere. Don't you owe it to yourself to try?
So congrats to Sally for taking that shot.