Grape,
I work at one of those stations that is obsessed with the Internet. Reporters are required to create a longer, more "in-depth" version of our packages that air. Most of us pretty much phone it in when it comes to this duty. It's still the TV product that gets you a job, right?
-Nothing but Net, and sick of it
Dear Net,
I too am one of those who still doesn't understand the concept that tells viewers "for more on this story, go to our website" fifteen times every newscast. (In other words, turn off the TV and turn on the computer.) Yes, I know things are changing and that many people get their news via the Internet. Personally, I'd like to see stations drop the "high story count" premise and put the longer "disco version" on the air.
(By the way, for those who didn't work in radio in the 70's, a "disco version" is simply a long dance mix of a popular song. It was also popular with DJs of the period when they needed a bathroom break. Thank you, Donna Summer.)
But back to our topic and your question: can these longer versions of your packages help you get a job? Well, yes and no. Let's put it this way, you still have to send a resume tape. But what can give you a little edge these days is the ability to write for the web. So many stations are seeing the website as a revenue source, they want to put as much news on it as possible. And if you can do that, and do it well, it will help.
If you make it to the short list and the ND doing the hiring is one of those Internet obsessives, he or she might take a look at your current station's website to see how you handle things.
Bottom line, it is a major pain for reporters, but it can't hurt to do a good job. However, your best stuff still needs to hit the air.... and your resume tape.
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