Getting a sweeps assignment might be your last chance to do an old fashioned job of reporting. You get your story in advance, get a little extra time to set it up, and more time to shoot and edit it. Since NDs consider sweeps pieces sacred, they'll usually give you carte blanche to do your best job.
Funny, it used to be that way every day of the year.
Years ago you'd run into a story that demanded extra time and you'd usually get it. We didn't have wall to wall live shots. (I did about two a month.) We weren't required to stop what we were doing for the noon show, if we even had one. But bottom line, News Directors trusted reporters, and if a reporter said he needed more time, the ND knew there was a reason.
Might be interesting if we treated every day like a sweeps day.
What consultants have failed to realize over the years is that viewers simply don't care if someone is live unless something is actually happening live. And let's face it, 90 percent of your live shots are after the fact with absolutely nothing happening live.
Imagine if you could use that time to make your story better.
Well, things probably aren't going to change so take this opportunity to turn out some special packages. If you've got the extra time, don't waste it. Your resume tape will thank you.