Monday, April 11, 2011

Now's the perfect time to send those tapes

Ah, the May sweeps are almost up on us.

Which means the June firing season won't be far behind.

Did you ever notice how your contract always seems to end right after sweeps? Well, there's a reason for that. If you contract ended right before sweeps, your ND would be operating short-handed for sweeps.

So having a contract end after sweeps makes sense. And having it end after May sweeps makes even more sense.

Why? Because the next book isn't until November, and that means a ND can take his time looking for new people. (Please don't even bring up the July book. Nobody cares.)

Right now, News Directors know a: who they're going to cut loose after the May book, and b: who is probably going to leave.

That means there will be a lot of openings.

So why are you sitting on your tapes waiting for them to be posted?

Ship 'em out now, this week, and have them in place for the inevitable openings that always occur after the May book. Better to be one of a few that trickle in during April than one of a bushel a ND gets in June.

We've said it before, but some people still don't get it; you don't have to wait for a job to be posted to send a tape.


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