The problem lies with sound bites. In particular, talking heads.
If you look at last week's posts about being a storyteller, you'll see there are different kinds of sound bites. There's the traditional, stand-here-and-look-at-me-not-the-camera version. That's a talking head. And then there's the "nat sound bite" which entails interviewing somebody while they're doing something. That's not a talking head.
The problem is packages are being crammed with too many talking heads. Not enough b-roll, not enough nat sound breaks, not enough reporter voiceover. It's almost like half the reporters out there want to delegate the storytelling duties to the talking heads.
And don't get me started on single-source sound bites, where reporters interview only one person and chop up the interview into half a dozen talking heads.
When you're interviewing someone, the most boring way to do it is to have the person stand there and do nothing. What you want is a walk-and-talk.
So clip a mike on your subject, and have the person do something that relates to the story. Are you talking to a farmer about his fields being flooded? Don't stand in front of the barn, walk with him out in the field and show how close the water isyou interview him. Are you asking a doctor about the latest virus sweeping through town? Talk to him while he's examining a patient. Are you needing a bite with a teacher who does something unique in the classroom? Put your camera over her shoulder and talk to her while she does that special something.
Most of you only have ninety seconds to tell a story. You don't want to waste any of those precious seconds on talking heads if you can avoid them.
It's your story. Don't give it to someone else. The people you interview can help you tell that story, but the prin