Wednesday, February 4, 2009

Man in the street: the ultimate non-story

Okay, someone sent this one in..


IT'S JUST ABOUT 14 HOURS UNTIL BARACK OBAMA GETS SWORN IN...AS WORKERS MAKE THOSE LAST MINUTE PREPARATIONS BEFORE THE EVENT.
{***ANCHOR ON CAM***}
THERE'S NO DOUBT...THE SLOGANS OF HOPE AND CHANGE ARE CROWD PLEASERS.

BUT EVENTUALLY THE CROWD WILL GO HOME TO SIT BACK AND WATCH OBAMA TACKLE AMERICA'S PROBLEMS.

SUZY TWO SHOES WENT OUT TO TALK TO YOU IN THE NORTHSTATE -- TO LISTEN TO YOUR HOPES...AND YOUR FEARS...ABOUT WHAT THIS NEW ERA IN GOVERNMENT MIGHT BRING.

{***PKG***}

I was born and raised in Birmingham in the South, the deep South. America has changed. America has changed for the better, and I think this is one of the greatest achievements America has ever made - to have an Afro American president.

JOE HICKERSON OF REDDING -- LIKE MANY AMERICANS -- SEES THE PROMISE OF A NEW START IN OBAMA.

HE'S A REPUBLICAN WHO SAYS HE BROKE PARTY LINES TO VOTE FOR CHANGE.

I think we will become a world power again. I think we we will rebuild ourselves.

OTHERS ARE MORE SKEPTICAL-- ABOUT WHAT *COULD HAPPEN.

- He gets into office, and he's just a politician and everything he said in his campaign is just bad. He got elected on what he said, and he's just a politician.

-- A POLITICIAN FACING SOME *TOUGH POLITICAL TIMES.

OBAMA TAKES ON THE MOST DAUNTING ECONOMIC CHALLENGE SINCE THE GREAT DEPRESSION .... TWO WARS IN THE MIDDLE EAST ... AND A HOTBED OF ENVIRONMENTAL ISSUES-- AND THAT'S JUST A START.

Gail: I know a lot of people have a lot of faith and excitement about the new president. I do too, everybody wants a new beginning. They want to see things start happening, but it's going to take a long time. He has a good crew, but it's going to be an uphill battle, I think.

EVEN THOSE OF YOU WHO FEAR OBAMA MAY NOT LIVE UP TO HIS WORD ... CAN'T HELP BUT HAVE HOPE.

I mean I didn't ever meet the man. I don't know what he's like, but I hope he can live up to his word. But I hope he can live up to his word, I really do because it can't really get much worse than it is right now.

SOQ.>

B-roll shots:

*file footage of Obama

*shot of Reva walking in and out of the frame.

*wide shots of Redding

*shots of MOS walking toward camera

Nats:

*Obama speaking

Unused SOTs:

Charles: I have a fear that the war will escalate, not in Afghanistan, but in Israel and Palestine.

Charles: As FDR said in his inaugural address: There's nothing to fear but fear itself.



Well, I'm not really going to do a re-write of this, but instead we're going to rethink the concept of "man in the street" packages. (Actually the writing is fine in this one, but the lack of nats is inexcusable since you have file tape of Obama.) The problem lies in the assignment.

A man in the street story is a last resort. Pick a topic, any topic, and find two people on one side and two on the other. Someone please tell me, of what use is this to the viewer? Well already know that half of the country likes the new President and the other half doesn't. So what's the point?

In this case, you can personalize your man in the street story, much in the way the McCain campaign did with Joe the Plumber. So, take an issue or two that Obama ran on and find two sides. Since he favors stem cell research, let's find someone who has a family member suffering from Alzheimer's, since that could really benefit from stem cell research. There's your pro-Obama person. Spotlight that person, show what life is like and what could be different with a new president in office.

Now take another issue and find someone who doesn't like it. Find a business owner who makes a million dollars whose taxes are supposed to go up. How does this affect him... will he have to lay off any of his employees to cover the difference in his tax bill? Obviously he's not going to be happy, so you've got your opposing opinion.

Now you've really got two sides to the story that are at least interesting to the viewer. Remember.... show, don't tell.

And the next time you're assigned one of these clunkers, suggest personalizing it.

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