No matter where you work, you're probably undergoing an onslaught by corporate suits, beancounters and consultants telling you that the newscast of the future must incorporate all sorts of technology. That expensive flat screen thing in everyone's living room? Fuhgeddaboudit. Technology will save us all.
With that in mind, the Grape has obtained a copy of a secret demo tape showing what the newscast of the future will look like. In our next post, we'll show you how the powers that be see the viewers of the future...
Announcer: Live! Now! As we speak! Right this minute!... this is I-Missed-It News, with Ken Goodhair and Barbie Botox..
Ken: Tonight, a big development at City Hall. Hello, everyone, and a big shout out to my Facebook friends... I'm Ken Goodhair.
Barbie: And I'm Barbie Botox. No doubt you're at the edge of your seat after reading my latest blog update this afternoon about the goings on at City Hall.
Ken: And if you'd like to read the rest of the lead-in for this story, log on to our website, www.IMissedItNews.com. Meanwhile, let's check in with reporter Jennifer Synergy who is live at City Hall. Jennifer...
Jennifer: Ken, Barbie, good evening. If viewers got my tweets today you know there's a lot going on downtown. By the way, if you sign up as a friend on my MySpace page I'll send you shots from my camera phone of the latest developments. Meanwhile, roll the tape so I can update my blog...
TAKE PKG:
Jennifer voiceover: It was a showdown today at the Mayor's office, as Hizzoner threw down the gauntlet.
Sound Bite/Mayor: We're sending out a text message to all citizens who have signed up for updates. Read it for yourself and then make your decision.
Jennifer voiceover: But that text didn't sit well with one City Councilman, who hit the Mayor with a nasty tweet. I asked him to elaborate.
Sound Bite/Councilman: I think anyone who reads my tweet knows how I feel.
Jennifer standup: Just log in to your Twitter account and you'll get the gist of what the Councilman wants. And there's a link to that tweet on my blog, which is also accessible through my Facebook page if you're one of my friends.
(Crawl across bottom of screen: "Check out the latest on this story on Jennifer's blog, or sign up for her tweets at www.IMissedItNews.com."
Jennifer voiceover: So it's a standoff at City Hall. I asked the Mayor if there was any room for negotiation. In this exclusive interview, he sounded off.
Sound Bite/Mayor: I'll update the city's website and ask the citizens to email their comments.
TAKE LIVE/JENNIFER
Jennifer: So there you have it. Stay close to your computers, cell phones and emergency weather radios as I'll be sending updates as this story progresses. Back to the studio.
Ken: Fascinating story, Jennifer. Thanks for the hard work. (Turning to Barbie) And thanks for your instant message during Jennifer's story. I will be free on Friday night.
Barbie: Great. And if you'd like to read more on Jennifer's story, as well as sign up for the latest baseball scores, home mortgage rates and funny pictures of our staff to be sent to your iPhone, just visit our website.
Ken: And when we come back after the break, we'll take a look at the decline in sales of television sets...
5 comments:
Newscast of the future? That sounds alot like today.
That was wonderfull - drew
you, sir grape are a genius.
Since we're on the subject of technology taking over - what do you think about electronic resumes? I heard about this web site, visualcv.com, where you can post your resume and a demo reel for free. Do you think it would be a bad idea to send NDs an e-mail with the link and also attach a cover letter and a resume? Or do we need to stick with the snail mail method? Also what do you think about uploading demo reels to myspace and youtube?
Small market NDs will look at resume tapes online, as they often have trouble attracting people to remote areas. As for emailing, don't count on a response as many stations have a policy against opening emails with attachments from people you don't know. The only way your myspace or youtube tape would be viewed is if your email is opened.
That said, it is another hook in the water. But for now, snail mail still works best. You can't hit "delete" on a physical tape that arrives in the mail.
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