Friday, January 14, 2011

Why we do what we do

Occasionally, amidst the stories of death and destruction, you'll find a reporter willing to do some old fashioned digging, and in the process, make the world a better place.

One of my clients is a very talented reporter named Beau Berman, who knocked out a terrific series on fire extinguishers...focusing on the fact that they're not inspected in police cars. When an incident of a dead fire extinguisher resulted in a death, that made for an investigation. And that series led to a change in the law that will no doubt save lives in the future.

Here's the story. Please take some time to watch it and read about the resulting legislation.

http://cbs7.com/news/details.asp?ID=23304

Congrats to Beau for making a difference and kudos to the News Director who gave him the time to do the leg work and the extra time on-air to tell the story. Once you get out of that minute-fifteen mindset, great things can happen.

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