Friday, January 14, 2011

Why we do what we do

Occasionally, amidst the stories of death and destruction, you'll find a reporter willing to do some old fashioned digging, and in the process, make the world a better place.

One of my clients is a very talented reporter named Beau Berman, who knocked out a terrific series on fire extinguishers...focusing on the fact that they're not inspected in police cars. When an incident of a dead fire extinguisher resulted in a death, that made for an investigation. And that series led to a change in the law that will no doubt save lives in the future.

Here's the story. Please take some time to watch it and read about the resulting legislation.

Congrats to Beau for making a difference and kudos to the News Director who gave him the time to do the leg work and the extra time on-air to tell the story. Once you get out of that minute-fifteen mindset, great things can happen.


No comments: