Thursday, October 25, 2012

The News Director liked you but you didn't get the job. Now what?

At some point you'll probably find yourself on a short list. You may have been brought in for an interview, the ND liked you, he was very encouraging. You liked the company and the station.

And then he hired someone else.

Just because you didn't get the job this time doesn't mean you're out of the running.

Huh? But the job was filled. How can I possibly still be a contender?

Ah, grasshopper, because there will be other openings down the road at that station. Because that News Director will at some point move to another station and need people there.

Because he liked you once, and he can like you again.

But here's the important thing you have to do. You must remain in the back of his mind.

You all need a separate rolodex (forgive me, old school) of managers who have given you positive responses.

In the case of the job you just missed, you need to do two things. First, if you haven't already, send a thank you note for being considered. Second, you must continue to send tapes once in awhile to keep your name in his head.

Sending a new tape every two months is a good idea. Doesn't matter if there's an opening, you just need to let the guy know you're still out there turning out (hopefully) better work. Then when he has another opening or moves to another station, he's more likely to remember the reporter who sends a tape periodically.

Remember the old saying, "out of sight, out of mind." It also applies to resume tapes. If they don't see one from you every so often, they'll forget you.


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